Why do yuppies overrate everything, like Five Guys?

It's a marketing ploy. It's to trick you into 'trying', or 'expecting' that the burger is going to be like nothing you ever tasted before. ooooo, ahhhh...type thing. If they get you in there once at those prices, they've done their job. And if you get a repeat customer here and there it's icing on the doughnut. I mean cake. It's all about hype. Always.