Why isn't the end of the world being reported at all in the news?

a href="http://news.yahoo.com/s/yblog_thelookout/20110322/ts_yblog_thelookout/officials-remain-baffled-over-source-of-oil-slick-as-louisiana-coastline-is-oiled-again"http://news.yahoo.com/s/yblog_thelookout…/a